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Layout Look: The Art of Robert Fleming

Dion Reed

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Published in Layout Look 2 Robert Fleming

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Robert Fleming was one of the most influential graphic designers of the 20th century. His work spanned a wide range of disciplines, from commercial art to book design to typography. He was a pioneer of modern design, and his work continues to inspire designers today.

Layout Look Book 2

by Robert Fleming

5 out of 5

Language	:	English
File size	:	16220 KB
Text-to-Speech	:	Enabled
Screen Reader	:	Supported
Enhanced typesetting	:	Enabled
Print length	:	256 pages

Layout Look: The Art of Robert Fleming is a new book that explores Fleming's life and work. The book features over 200 images, including many never-before-seen works. It traces Fleming's career from his early days as a commercial artist to his later work as a pioneer of modern design.

Fleming's Early Career

Robert Fleming was born in London in 1881. He began his career as a commercial artist, designing posters and advertisements. In 1908, he joined the staff of the magazine The Studio. At The Studio, Fleming was exposed to the work of some of the leading artists and designers of the day, including Aubrey Beardsley and William Morris. He was also influenced by the Japanese art and design that was becoming popular in Europe at the time.

Fleming's early work was characterized by its use of bold colors and geometric shapes. He was also known for his innovative use of typography. In 1914, he published his first book, The Art of Typography. The book was a major influence on the development of modern typography.

Fleming's Work as a Book Designer

In the 1920s, Fleming began to focus on book design. He designed books for a wide range of publishers, including Penguin Books and Faber & Faber. Fleming's book designs were known for their clarity and simplicity. He used a limited number of fonts and colors, and he paid careful attention to the layout of the text.

One of Fleming's most famous book designs is for the Penguin edition of T.S. Eliot's The Waste Land. Fleming's design for the book is simple and elegant, and it perfectly complements Eliot's poem. The book was a bestseller, and it helped to establish Penguin Books as a major publisher of modern literature.

Fleming's Later Career

In the 1930s, Fleming began to teach graphic design at the Royal College of Art in London. He also continued to design books and posters. In 1946, he was appointed the first President of the Society of Typographic Designers. Fleming died in London in 1956.

Robert Fleming was one of the most important graphic designers of the 20th century. His work had a major influence on the development of modern design. Layout Look: The Art of Robert Fleming is a beautiful and informative book that explores Fleming's life and work. The book is a must-read for anyone interested in graphic design, typography, or book design.